Getting Domain Name with NameCheap

Try NameCheap like We Do.

Namecheap is a Domain Name Registrar company where you can buy Domain Names and Hosting. I am assuming that you already know about NameCheap.com and what it can do. Thus I would just walk you through the most common task here:

Choosing a Domain Name

Domain name is the “address” to your website – where people can find you online by typing your domain name just like how Google.com brings you to Google. And Hosting is server where your website is.

You can go for your own unique branding like Apple.com which doesn’t sell real apples, Amazon.com that has nothing to do with Amazonians, Adidas.com – What is Adidas? Nike.com? Greek Victory? Microsoft? Oracle? Alibaba? Tencent? and so on.

Such names are unique and don’t really tell you what the company does. But all these brands have a huge offline presence. But being unique, like your own name, it would be easier to be found.

Or you can go for keyword-specific names, giving a hint on what your website does and thus easier for online searchers to find us – Part of Search Engine Optimization (SEO) Strategy. Example our very own InternetMarketingSoftware.net is all about Internet Marketing Software just that ours would be considered as a bit too lengthy.

You can also add in the location like city, state, country, etc to target your audience locally.

Tips for Choosing a Domain Name

• Choose .com as much as possible as it is the most common that people assume.
• Keep it Short and Sweet – 3 words Max.
• Memorable or Catchy so that it’s Easy to Remember
• Easy to Spell/Type for them to find you better directly
• Easy to Pronounce like how you could talk about it to your friend over the phone.
• Avoid using numbers, hypens, or terms like “8w” as it may become confusing.
• plural or singular depends on what make sense, else just buy both and link together- you wouldn’t want someone trying to steal your business with an “S”.
• Include the Keyword that you want people to find you – your Name, Niche, Market, etc.
• Most importantly, avoid having Trademarks like SomethingGoogle.com, you may get into legal issues.

Once upon a time, due to some conflicts and bad experience, marketers would recommend that you buy domain names from 1 company and buy hosting from another so that you are not being held “hostage” by them. For us with NameCheap, we never had such issues.

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