For those who are still unfamiliar with some of the internet marketing terms, I hope I can provide you a simple metaphor.
A domain name is like a shop name. In the internet world, knowing the shop name enables you to go to the shop directly. Thus coming up with an easy-to-remember, short or at least relevant name is very important.
What is Hosting?
Technically, it’s the company that is storing your website for anyone to access online. Like a shopping mall where the shops are – by current standard of hosting, “uptime” would be at least 99.99% working for you almost 24/7.
Some of these “shopping malls” are equipped with better technology thus able to bring the visitors to your shop faster, runs the shop faster with higher capacity, etc. Choose your host wisely as Google deems the speed of your site as part of it’s quality score.
Now that you gotten Your Domain Name and Hosting. How do you connect them? If you are like me, having both Domain and Hosting in NameCheap, then simply select NameCheap “Web Hosting DNS” and you are done on the registrar part.
Most Common and Basic Link of Domain to Hosting: Nameservers
Get the nameservers (Something like “ns1.yourhostingcompany.biz” & “ns2.yourhostingcompany.biz”) from your hosting and type it into the Custom DNS section (See Example Below):
Advanced Method: Link using IP address
Take note of what the values in host. “A” record specifies the IP address. Host set as “@” and the value is the IP address found in our SiteGround Hosting Cpanel.
“Cname” (Canonical Name) record are typically used to map a subdomain. See example below, Host’s www means www.sgmarketers.com is pointing to sgmarketers.com (without the www) and sales meaning sales.sgmarketers.com is pointing to target.clickfunnels.com – our funnel in ClickFunnels.
For the above, we are making use of a subdomain called “sales”. Subdomain is any name you choose that comes before the Domain Name i.e. Subdomain.YourDomainName.com.
We also had another subdomain named “great” that was not shown in the picture. So when you type in great.sgmarketers.com you would be directed to our funnel in Groove Funnels.
A registrar can point to different hosting just like how we point to our own WordPress blog and ClickFunnels. Likewise, a hosting can also host multiple domain names with Add-on domains in the Cpanel. The tools may be arranged differently in your Cpanel.
Just when you have linked both Domain and Hosting, You thought that its all good, then you get a 403 error. Don’t be afraid. This is what I call an empty site error simply because your site has nothing to show. Simply start installing your WordPress and the error will be gone.
WordPress Themes and Plugins
Continuing our metaphor that our websites are shops, the WordPress Themes are the renovations that was done, affecting the appearance and certain functionality.
And the Plugins are the staff in your shop handing the whole operations. Some Plugins are in charge of:
- Visitor Engagement
- Tracking and Analytics
- Speed Enhancement
- Generate Forms
- Work with other software
- And many more
Default WordPress Theme
Unlike Sales Funnels, WordPress is a content publishing platform otherwise known as blog. The following is the yearly default wordpress theme created by WordPress for this year. It may look ugly especially when it is empty, void of content.
But do you know that this website that you visited here is also built based on WordPress, just that it has a pinterest-like theme.
Did you know that it takes only a few minutes to install a WordPress Theme from Cpanel just by clicking on the WordPress Icon and enter a few details? We simply find the shortest video on YouTube for you – It is that easy:
While You Are Learning To Start Your Business Online…
You may be interested to learn how to build a Sales Funnel. You might be asking what is a Sales Funnel? It is basically a webpage that is totally focused on Building Your List of Customer or Making a Sale.